Strong consideration for our end user was taken from ideation process throughout the design and build of the website. From content architecture to visual design of the interface; we wanted users to have an interactive experience that matched that of our products and services—instant win games and sweepstakes for brands big and small. Our goal was to make the site informative, vibrant, easy to use, and ultimately, fun to navigate.
For this project, my responsibilities included the following: Concept development, wireframe, user flow, creative/art direction, visual design, interactive prototypes, product testing and quality control with on-site and remote development teams.
ROLE INCLUDED: Creative direction, art direction UX/UI, visual design