BRAND POSITIONING & ADVERTISING

Fall 2017 welcomed the brand revitalization of STHM at Temple University. This process required a strategic and unique approach to repositioning the school’s brand in the market.

My concept based the new brand on the foundation of one simple idea we pitched to key faculty members. What overarching theory connected the three master’s programs, and how do we communicate it in one cohesive message? STHM graduates create personal, memorable experiences. The programs offered by STHM prepare its students for careers in sport, tourism and hospitality management; each category producing a unique connection with humanity.
Thus, Every Experience Begins With You took shape.

ROLE INCLUDED: Concept, copy writing, art direction and visual design

  • Date: Winter / Spring, 2018
  • Client: Temple University School of Sport, Tourism & Hospitality Management (STHM)
  • Category: , ,