Sharkshield Surf 7

ABOUT THE PROJECT

Shark Shield has been featured and tested on Discovery Channel’s Shark Week. Their products are worn as electronic devices—proven to deter unwanted shark encounters.

My challenge was to improve market perception of the brand and its line of water sport products. This was achieved by redesigning their existing identity (logo), product packaging, advertising and related marketing materials. The endeavor has proven to reflect a more positive market perception and increase in product sales.