16
Mar
2018

Organic Superfood
Product Package Design Concept
Project Overview:
– Concept Ideation
– Art Direction
– Visual Design
Who says a plant based product has to be plain. My job as a designer is to influence the perception and perhaps the behavior of an individual(s) experience with a product in the physical or digital sense.
The goal with this package design was to create some earthy goodness by applying a simple color and texture treatment to introduce a new superfood to a health conscious market.