Organic Superfood

Product Package Design Concept

Project Overview:

–  Concept Ideation
–  Art Direction
– Visual Design

Who says a plant based product has to be plain. My job as a designer is to influence the perception and perhaps the behavior of an individual(s) experience with a product in the physical or digital sense.
The goal with this package design was to create some earthy goodness by applying a simple color and texture treatment to introduce a new superfood to a health conscious market.